WEstern Kenya is the industry-led corporation that works collaboratively with partners across the Western Kenya to coordinate tourism destination marketing of the region at the international, regional and local levels, and to support regions, and communities in developing or expanding tourism experiences, businesses and jobs. In short, we market the Truly Amazing, Western Kenya brand to the world.

Winning Aspiration

  • Share the beauty and experiences of the Truly Amazing Western Kenya with the world.
  • Grow sustainable social, cultural and economic benefits for all residents of the Western Kenya region.

Mandate

We have a mandate to fulfil several key marketing and leadership responsibilities critical to the long-term, sustainable growth of Western Kenya tourism industry.

  • Market Western Kenya domestically, nationally and internationally as a tourist destination;
  • Promote the development and growth of the tourism industry in Western Kenya to increase revenue and employment in, and the economic benefits generated by, the industry, including, without limitation, by:
    • Providing support for regional, sectoral and community tourism marketing;
    • Providing industry leadership in tourism marketing;
    • Promoting training and development in relation to tourism marketing;
    • Providing support for visitor centers; and
    • Conducting tourism-related market research;
  • Enhance public awareness of tourism and its economic value to Western Kenya;
  • Provide advice and recommendations on tourism-related matters.

Strategy

Our corporate strategy outlines how we will help Western Kenya reach its full potential as a tourism destination, and market the Truly Amazing, Western Kenya brand to the world.

Four strategic goals:

  • Visitors – Become the most highly recommended destination in Kenya.
  • Revenue – Lead Kenya in the growth of overnight visitor expenditures.
  • Industry – Enable a collaborative, digitally-savvy, insight-driven tourism network.
  • People – Lead by being a collaborative, insight-driven, results-focused team.